Make Sure People Find You
Creating and hosting a website is the first step in making your business visible to the world. But once you’ve done that, how can you assure people will find you and your business on the web?
The process of optimizing search results so that your website will be found when people search is called Search Engine Optimization (SEO). It’s a tricky business, with the rules changing over time. And today, it’s important that search results include mobile search results. That is, if your business is location-based, then you want to insure people will find your business when searching in map applications and on their mobile devices.
Search engine optimization (SEO) begins with great content. Your website needs to demonstrate “authority” on a subject– the products or services you provide. If you are not a strong writer, you may need help in creating great content to thoroughly convey your expertise in your business.
Good SEO results also require tweaking content and key words to see what results in the best possible ranking, given the business you are in and the services you offer.
I can help you set up and optimize your content and website to improve search results and help drive people to your website. I will guide you on how to structure your web content so that people will find the answers they have with regards to your business. In all cases, the goal is to compel people to pick up the phone or send an email to engage with you and begin a new business relationship.
My Search Engine Optimization services also include regular reports that show you how your key words are ranking, and where each keyword or keyword phrase appears in search engine results. You will also see who your top competitors are for the same keywords, and for the overall set of keywords, to help you optimize the content on your site. SEO reports also track your rankings over time, so that you can see if the changes or additional content that you add to your website is increasing, or decreasing your search rankings.