New tools for SEO and social networking influence

Jon GuerringueOptimizing your web presence

I’m excited about the opportunity to speak tomorrow night to a group of students at NYU and share what I’ve learned about search engine optimization (SEO). My good friend and client at The New York Times invited me to join her for the class she is teaching this semester.

In the process of putting together my presentation, I discovered some new, really cool tools that have come on the scene that allow you to quickly research keywords, domain names and other key parts of your brand and/or presence on the web and across the various social media sites, as well as some tools to see your “sphere of influence” in the world of social media. (Mine: pretty low score, but with the encouraging rating  of “up and coming”).

I’ll share more and post my presentation after I present tomorrow evening.

What interesting tools have you come across lately?