Your (search) results may vary…

Jon GuerringueOptimizing your web presence

For a given search query, does everyone see the same results? For Google, at least, the answer is “no”. From a search engine optimization perspective, this is important to keep in mind. So, for example, when you say “my goal is to be listed on the first page”, my follow-up question would be “whose first page”. Personalized Search The fact …

Getting Social Media Results with your Web Site Results

Jon GuerringueOptimizing your web presence

Search engine optimization for social media is a new and evolving world, and figuring out how to bring it all together is still like finding your way in a forest (or New York City) without a compass. Today, following my guest lecture for an NYU graduate class on SEO and Social Media, one of the students presented a great question: …