As 2017 comes to a close, it feels good to finally relaunch this website. It’s been almost 10 years since I created the original site, and this time I took the time to tailor the design, like I would for one of my clients, using my current preferred theme platform, Theme X (now Pro by Themeco) as the underlying foundation. …
For a given search query, does everyone see the same results? For Google, at least, the answer is “no”. From a search engine optimization perspective, this is important to keep in mind. So, for example, when you say “my goal is to be listed on the first page”, my follow-up question would be “whose first page”. Personalized Search The fact …
Search engine optimization for social media is a new and evolving world, and figuring out how to bring it all together is still like finding your way in a forest (or New York City) without a compass. Today, following my guest lecture for an NYU graduate class on SEO and Social Media, one of the students presented a great question: …
I’m excited about the opportunity to speak tomorrow night to a group of students at NYU and share what I’ve learned about search engine optimization (SEO). My good friend and client at The New York Times invited me to join her for the class she is teaching this semester. In the process of putting together my presentation, I discovered some …
If you have checked out the new release of Facebook Pages, you may have come across this new feature: the ability to create a “tab” (they now don’t look like tabs across the top, but rather display in the left-hand sidebar) and have the content in the center panel of that tab created from an external website. The trick is …
It was a small feature, but still… This week, Facebook removed the “tag line” feature associated with Events. The tag line was a nice way to summarize in a short sentence or phrase the essence of the event. It also offered a nice parallel to the Subtitle field in an iTunes podcast. Hmmm… I’m wondering if Apple and Facebook are …
Ever since I created the Why Shamanism Now Facebook page for my teacher and friend Christina Pratt, I’ve been challenged by the issue of both being the creator/admin for the page and also wanting to be an active fan of the page. This morning I ran across a very relevant, related post on Michelle Paul’s blog. Michele’s post does an …
Having a real website for my business has been a long time coming. Sure, I’ve made excuses—the old “Shoemaker’s Kids Always Go Barefoot” thing, meaning that while I’ve been doing work for my clients, I haven’t had time for myself—but they are that, just excuses, and sounding pretty hollow to me these days. Especially given the range of powerful, yet …
